Ring Knutstorp, one of the top racing tracks in Scandinavia, is located in Skåne in Sweden. The venue is known for racing events, including STCC, track days, motorcycle racing and rallycross. Five to six public events per year attract around 75,000 visitors.

Besides racing, the track offers defensive driving courses (Risk2) and corporate events. In 2019 the management of the track decided to focus on increasing their market share when it comes to defensive driving courses and corporate events.

Our first step was to conduct an in-depth assessment of Ring Knutstorp’s website and to identify potential weaknesses believed to be impacting the site’s search engine visibility. We then developed a plan tied to three objectives: improving search results, driving traffic to the site via social media campaigns, continually improving relevant metrics.

As part of the plan Petersels delivered:

• Website building & search engine optimization

• Search engine marketing

• Social media marketing

• Content production in form of photo, video & text

When it comes to search engine optimization, Ring Knutstorp’s website went on Google from pages 4-5 up within the top 3 search results for the targeted keywords.

As a direct result of search engine and social media marketing, traffic on Ring Knutstorp’s website has increased with 45% when compared to the same period in previous years.